A useful instruction answers more than the question where the goods should go. It describes the shipment, the desired process and the limits within which the forwarder may act. Include the type and quantity of goods, packages, dimensions, weight, collection point, delivery point, consignee, contact person and requested delivery period.
Special characteristics must be stated precisely. This may concern sensitive goods, temperature requirements, dangerous goods, high-value cargo, fixed time windows or a prohibition on transshipment. Use the relevant documents and avoid vague terms such as “urgent” or “handle with care” where concrete organisational requirements are intended.
Commercial requirements should also be traceable. If a particular transport method, carrier or insurance arrangement is requested, put it in the order. Distinguish a preference from a binding instruction. If the wording leaves a major decision open, the forwarder should ask rather than silently decide it.
For international carriage by road, the information may also be relevant to the consignment note. Article 6 CMR refers, among other things, to the sender, carrier, places of taking over and delivery, consignee, description of the goods, packages, marks, numbers and weight. The forwarding order and the consignment note are not the same document, but they should be consistent.